Marlboro cigarettes were launched in 1924 as a woman’s cigarette by Philip Morris. In the beginning it had the slogan: “Mild As May”. In the 1920s was based on smoking women, to this end the filter had a printed red band around it to hide lipstick stains, calling it “Beauty Tips to Keep the Paper from Your Lips”. Most men were concerned about being seen that they smoke a cigarette for woman.
In 1950 the scientists published an important study which linked smoking to lung cancer. After that Marlboro was created as cigarette for men. At the time, filtered cigarettes were considered “safer” than unfiltered cigarettes.
In order to respect the new regulations prescribed by the United States Food and Drug Administration, Philip Morris rebranded Marlboro tobacco products sold in the United States as “Lights”, “Ultra-Lights”, “Medium”, “Mild. The same restrictions were applied in the European Union a few years ago.
Marlboro also has an interesting history in rallying sponsorship, which includes the factory World Rally Championship teams of Toyota (notably with Freddy Loix until the end of 1998),Mitsubishi (to whom Loix moved from 1999 until 2001, with the iconic livery remaining on successive Lancer Evolutions until the marque’s temporary WRC withdrawal at the end of 2002), and Peugeot, from 2003 to 2005. During the 2007 GP2 Series Season, ART Grand Prix was also sponsored by Marlboro. In mid-2006, special “racing editions” of Marlboro Red were sold in the UK, with a Ferrari-inspired design, although the Ferrari name and badge were not used.