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Reynolds , producer of Camel cigarettes targets quitters

R.J. Reynolds Tobacco Co., producer of Camel Blue cigarettes has launched a national campaign marketing Camel Snus as a potential New Year’s resolution solution for smokers. David Howard, a Reynolds spokesman, said that it is the company’s first campaign aimed specifically at encouraging smokers to switch to Camel Snus. “A lot of adults make a decision to quit smoking this time of the year,” Howard said. “For those making that attempt, but still wanting the pleasure of tobacco, we’re saying ‘Here’s an option.’ ” Bill Godshall, the executive director of SmokeFree Pennsylvania, said he believes that Reynolds is the first large U.S. tobacco company to encourage smokers to quit smoking by urging them to switch to a smokeless product. The ads have run in magazines such as Entertainment Weekly, People, Sports Illustrated, Time and … Read entire article »

Filed under: Cigarette brands, Quit smoking help

State AGs Ask RJ Reynolds to Stop Cigarette Promo

The National Association of Attorneys General is asking cigarette maker RJ Reynolds Tobacco Co. to stop a promotional campaign for Camel cigarettes that the group says appeals to young people. In a letter to the nation’s second-largest cigarette maker, the group said Reynolds’ “Break Free Adventure” campaign has substantial youth appeal and may encourage underage tobacco use. “We are concerned that this advertising campaign is using aspects of popular culture, including independent music, art, motor sports, and ‘hip’ or countercultural attitudes, to advertise Camel cigarettes in a way that is appealing to young people’s psychological needs for rebelliousness, sensation-seeking, and risk-taking,” the group said in a Nov. 23 letter. It was written by Nebraska Attorney General Jon Bruning and Arkansas Attorney General Dustin McDaniel, co-chairmen of the group’s tobacco committee. The group also … Read entire article »

Filed under: Cigarette brands, Featured, Tobacco companies

Camel Campaign Has Anti-Smoking Advocates Fuming

LAS VEGAS – Limited edition boxes of Camel cigarettes will soon arrive in stores across the country. The boxes feature nine popular destinations and the famous Route 66. It is part of Camel’s “Break Free Adventure” marketing campaign. Las Vegas made the cut. The campaign is sparking controversy. “The fact that they’re designing a cigarette pack around our wonderful city just really shows what lengths the tobacco industry will go to to market their product and hook more people,” said Southern Nevada Health District Tobacco Control Coordinator Maria Azzarelli. Others disagree with the health district and welcome the publicity. “I want that pack,” one Las Vegas resident said. “Cigarette smoking is bad. I smoke. It’s bad, but if it’s going to help the different cities’ economy, why not?” The special-edition pack that features Las … Read entire article »

Filed under: Featured, Tobacco news

FDA didn’t approve request to remove tobacco-panel members

Cigarette maker Philip Morris USA, which manufactures the best brand Marlboro cigarettes, says the Food and Drug Administration denied its request to remove four members of its tobacco-products advisory panel that the company said had conflicts of interest.Altria Group Inc., Philip Morris’ parent company, said in its quarterly report that the nation’s largest tobacco company objected to four voting members of the committee. The company said the members had financial and other conflicts, including having served as paid experts for plaintiffs in litigation against tobacco companies. Philip Morris USA’s targets included the committee’s chairman, Dr. Jonathan Samet, director of the University of Southern California’s Institute for Global Health and former director of the Institute for Global Tobacco Control at Johns Hopkins University. The members have “disqualifying conflicts and biases arising from their … Read entire article »

Filed under: Marlboro brand, Tobacco news

Reynolds to Raise Prices on Camel cigarettes

Reynolds American Inc., the second- largest U.S. tobacco company, plans to raise prices on all of its cigarette brands after it increased its share of U.S. smokers in the first quarter. Reynolds’ R.J. Reynolds Tobacco Co. division notified wholesalers yesterday it will charge 8 cents a pack more for top-selling Camel, Pall Mall and several other brands, David Howard, a company spokesman, said today. Distributors’ list prices for Carlton, Lucky Strike and other brands will climb by 33 cents a pack, he said. The increases take effect May 12, two days after an 8-cent- a-pack increase by Altria Group Inc.’s Philip Morris USA, the largest U.S. producer. Reynolds boosted its share of U.S. smokers by 0.2 percentage point to 27.9 percent last quarter, helped by Pall Mall sales. Reynolds, based in Winston-Salem, North … Read entire article »

Filed under: Tobacco news