Luxury tobacco products are not anything new. When trying to come up with a list of expensive cigarettes, Dunhill, or Treasurer may come to mind. But Lucky Strike brought a whole meaning to an expensive pack of cigarettes by introducing this one-off pack in 2006. Lucky Strike commissioned one pack of smokes to be produced that proudly boasts 18ct white gold package that displays one large diamond and one large ruby.
The most expensive pack of cigarettes was on display European airports in 2006 and also will have less expensive “look alike” packs for sale in the selected airports. This pack of cigarettes has a value of $100,000 and is intended to boost the iconic design and profile the Lucky Strike brand. Founded in 1871, the Lucky Strike logo has become internationally recognizable and easily marketable.