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Big Tobacco takes UK government to court over plain packaging

Big Tobacco took the British government to court on Thursday, arguing that the UK’s “plain packaging” law which will take effect next May, unlawfully takes away its intellectual property. Companies including Philip Morris International, British American Tobacco, Japan Tobacco International and Imperial Tobacco Group are challenging the legislation because it will prohibit all forms of branding on tobacco packaging, including colors and logos. The rule, known as “plain packaging,” would also require graphic warnings illustrating the health problems smoking can cause. It aims to reduce smoking’s death toll by making the packs less attractive. “Smoking is catastrophic for your health and kills over 100,000 people every year in the UK,” said a spokesman for the Department of Health. “Standardized packaging is an important public health measure aimed at discouraging children from smoking and … Read entire article »

Filed under: Cigarette brands, Tobacco laws