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Marlboro Volume Dropped by 2.8%

Philip Morris USA’s local cigarette shipment volume in the course of the Q3 to the end of September, at 33.165 billion, constituted about 2.8 % lesser than it was registered in the Q3 of 2013, 34.117 billion. Marlboro volume dropped by 2.8 % to 28.581 billion, whilst the volume of the company’s other cigarette brands declined by 8.3 % to 1.848 billion and its lower-priced brand volume increased by 1.3 % to 2.736 billion. In featuring Q3 and nine-month figures recently, Altria reported that the drop in PM USA’s Q3 reported local cigarettes shipment volume had been generated by an industry-wide decrease, to some extent compensated by retail share profits. ‘For the first nine months of 2014, PM USA’s recorded local cigarettes shipment volume dropped by 3.5 % mostly resulting from similar aspects, … Read entire article »

Filed under: Marlboro brand